Gen Y Marketing Podcast - Episode 78

Summary: When we decided to take some time and look at political advertising in this weeks show the decision to invite former liberal leader Dr John Hewson seemed like a brilliant move. Unfortunately it seemed Dr Hewson had already been booked for the Gruen Transfer so instead we have Zac Martin from Pigsdontfly.com (and some other agency that I cant recall the name of right now) join us on the show. Zac has come a long way since his first appearance on the Gen Y Marketing podcast and I think you will agree his level of contempt for us is more in line with what it should be. Old spice guy not helping sales...ummm, yeah he is http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403 http://adweek.blogs.com/adfreak/2010/07/hey-old-spice-haters-sales-are-up-107.html Myspace rock n roll relaunch...again http://www.theage.com.au/technology/technology-news/struggling-myspace-plans-rock-and-roll-relaunch-20100726-10s8u.html The Millenials Marketing podcast http://www.flowtown.com/blog/who-are-the-millennials Cokes facebook porn campaign http://www.guardian.co.uk/media/2010/jul/21/facebook-dr-pepper-coca-cola Who remembers sponsors http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=18450&Title=Public_unable_to_recall_World_Cup_sponsors Blindfolded cat kicking ad not banned http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=18405&Title=Paddy_Power_blind_footballers_ad_escapes_red_card Campains that work (or don’t work) whitepages http://www.youtube.com/watch?v=tZuYu2rVCLg labor http://www.youtube.com/watch?v=pyR2pu_pY_I libs http://www.youtube.com/watch?v=-qudBB6haJw&feature=player_embedded