![Cause Talk Radio show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/047/783/small/cause-talk-radio.jpg)
Summary: Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns. We learn that giving consumers a choice is often (but not always) a good idea in cause campaigns, particularly when the consumers are collectivists (don't know what a collectivist is? Tune in to find out!). Stefanie walks us through the situations researchers found to be detrimental to consumer choice and why disclosing too much information too early in a campaign can also harm participation.