San Diego Bay Food and Wine Festival - Mark Abraham of Pedroncelli talks about how wine glasses get their shapes.

Interviews with California's Winemakers, Wine Experts, and Notable Chefs show

Summary: Since 1927, when John Pedroncelli, Sr. purchased vineyard and a small winery in Sonoma County's Dry Creek Valley, two elements remain unchanged: the exceptional place the Pedroncelli family farms vineyards, and the family's dedication to making fine wines. From selling grapes to home winemakers during prohibition in order to keep the vineyards going, to growing a small base of business during the 1930s and 1940s,to the second generation joining their father: son John becoming winemaker in 1948 followed by Jim in 1955 as sales director, to 1963 when the winery was officially purchased by John and Jim from their father, to growing the line of wines in the 1960s with vineyard expansion and diversification, to the boom time of the 1970s and 1980s along with many changes and additions to our sales base including national sales and export, the third generation coming on board and vineyard replanting in the 1990s to the 21st century where the fourth generation is coming up the ranks...and it is still a family owned business. Pedroncelli Winery & Vineyards 1220 Canyon Road Geyserville, CA 95441 (707) 857-3531 (800) 836-3894 Fax: (707) 857-3812 E-Mail General: Julie Pedroncelli St. John, VP Marketing: Richard Morehouse, VP Sales: Shirley Buchignani, Tasting Room Manager: Ed St. John VP Sales and Marketing: