![Entrepreneurial Thought Leaders show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/018/239/small/entrepreneurial-thought-leaders.jpg)
Summary: Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.