Summary: 0 Social location marketing is the latest in a long line of social media trends, but is it really relevant to marketers? In Simon Salt's 2011 SXSW Interactive book reading, "Social Location Marketing," he touches on this very question. The former Mashable contributor recently released his first book, "Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites," and in it he discusses the relevancy of location for marketers, how to apply it, and how to approach it as a scalable campaign. Tune in here to hear this session in its entirety and as always, follow us or friend us to stay in the loop on all things SXSW over the coming months.
