Summary: 'Tis the season for greeting cards. We all send and receive them, but few of us know how they're produced. Professional card writer Lisa Riggin joins us to reveal secrets from this glamorous world. When Lisa got her job at Hallmark, she had done no professional writing. Now she writes for a number of Hallmark products. In this fascinating look behind the scenes at one of the world's largest card companies, Lisa explains: * How she got into greeting card writing without previous experience * How her assignments are worded * Which comes first, the writing or the art work * How the writers stay fresh * What the lead time for writing cards is (you may be surprised) * How many writers work at Hallmark * Whether male and female writers work differently * What happens after she submits a card * How meeting with card-buying consumers has changed her approach Join Lisa and host Paula B. as they probe the inner workings of the greeting card world.
