Summary: Scott Andrews, through ARRiiVE Business Solutions, at ARRiiVE.com, helps executives launch new products and services, write sales plans/business plans, implement sales structure and train teams to sell better, improve marketing, such as this program on E-Mail Marketing, focusing on content. Scott recommends organizations consider a paradigm shift in business structure from top-down to inside-out, and is seeking beta customers for his Semantic Collaboration software. Reach Scott at 805-459-6939 or email info@ARRiiVE.com. 1. What's the most important thing to know before you start your blog? 2. Once you've defined your blog's purpose and your audience, what next? 3. Okay, so we've got a blog set-up, the design created, and we know who are target audience is. What type of posts matter most? 4. How many people ought to post to the blog? 5. How often should bloggers post? 6. How can you predict blog success? 7. If we want to build more traffic to a blog, what are three ways you recommend that people do this? 8. What about the difference between audio blogging, also known as podcasting, and text-blogging, and the more newly developed video-or life-casting?
