![Kellogg INSIGHT show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/046/815/small/kellogg-insight.jpg)
Summary: Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model
Summary: Professor Chopra talks about the research behind A New Channel Strategy for Dell: The PC industry's increasing maturity pushed Dell to shift its longstanding direct sales model