Summary: Neuromarketing, the cutting edge field which combines the latest discoveries in Neuroscience with the discipline of Marketing, has made striking inroads into business, advertising, and communications in recent years. Not only can this practice be used by advertisers to reach the "buy button" in a consumer's brain, but it can also serve cause-related campaigns by tapping into our altruistic instincts as well as radically improving communication in relationships with partners, spouses, business associates, or even your kids. The psychology and promise of Neuromarketing is a profound and highly important new field that everyone should know about according to Christophe Morin, MBA, co-author with Patrick Renvoise of the book "Neuromarketing: Understanding the Buy Buttons in your Customer's Brain" currently ranked in the top 50 Marketing books on Amazon.com
