Summary: Todays brands are more valuable than ever, but they are also more fragile. With saboteurs lurking around every corner, both inside and out, organizations need to manage risk, be ready to defend against attacks and bounce back fast after a hit. How can you protect your brand? By playing active and consistent defense. The latest episode of Deloitte Insights features Jonathan Copulsky, a principal with Deloitte Consulting LLP. Tune in to learn more about his seven step plan to brand resilience and what organizations can do to protect their brands.
