![Esri Video - All Channels (Small) show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/046/220/small/esri-video-all-channels-small.png)
Summary: Because ArcGIS is so comprehensive and so rich in capabilities and product options, it can seem overwhelming. The goal of this presentation is to promote a simple, map-based approach for how you think about and implement ArcGIS. Maps become the focal point for bringing geographic information to life.