Summary: I saw where ROJS Media was hiring a telemarketer to try and sell advertising on their podcast. When I Googled “ROJS Media” it brought me to the Reach Out Job Search podcast. With this in mind, I’m connecting dots with assumptions here (but in looking at the site I’m 99% sure its the same people). In looking at their media kit, I see a few things that stand out. In February 2011 they had almost 200 live listeners. In March 2011 that went to 86 and continued downward. Likewise their download numbers have fallen off from 10,000 to 239. I’m not sure this is going to inspire people to sponsor your podcast. Quite Possibly the Worst Audio I've Ever Heard If you can make it to 2:12 you will be amazed at the quality of the call. Their website is a disorganized mess where you can tell what part of their website they are selling. Here is a great video about how keeping your website SIMPLE can make you more money with an improved cal to action. Final Points Make sure your media kit shows your podcast in a positive light. Make sure you are delivering the best quality you can. Make sure your content and advertising don’t blend too much together.
