Summary: Rice Bowls: Popular, Profitable and a Platform for Invention: The daily rice bowl that is part of almost every meal in China is poised to score big in the U.S. At Big Bowl, a Chicago-based chain, diners have embraced the Asian concept of a rice bowl topped with kung pao beef or Panang curry chicken. In college foodservice, rice bowls are a top trend because they're easily adaptable to ethnic flavors and perceived by students as healthy. It's the ultimate one-bowl meal and a fun way to eat, even if you aren't adept at chopsticks. Download Podcast Video
