Summary: This time we're talking to Al Young and Jules Vizard, the Creative Directors and Founders of St Luke's. This was the first time I'd interviewed more than one person at a time. I think it went OK - but I'll let you be the judge. We covered so many topics including: • Their individual journeys into and through the industry • The difference between a campaign idea and brand idea • What advertising used to be and where it is now • How many truly great brands come from the Chief Executive’s vision • How data can lead to better work • The story of how how the agency grew out of Chiat Day • The importance of being environmentally responsible • The importance of having a disrespect for the industry • Their passion for education and mentoring There are another two episodes left in this little flurry of podcasty goodness. I hope you're enjoying them. Pip pip!
