Navigating A Cookie-Less World: Future-Proof Your Ecommerce Strategy With Ben Zettler Of Zettler Digital

Summary: <p>Welcome to another episode of <a href="https://ecommercefastlane.com/podcast/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane</a>. Today, we're sitting down with Ben Zettler, the founder and CEO of <a href="https://ecommercefastlane.com/zettlerdigital" rel="noopener noreferrer" target="_blank">Zettler Digital</a>, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about list building, opt-in processes, and using incentives in marketing. Additionally, we'll examine changes in data management, the effects of iOS updates, and how to adapt to a cookie-less world.</p><br><p>As we explore Ben's journey with Shopify and his rise to becoming a <a href="https://www.shopify.com/plus/partners/ben-zettler-digital-media" rel="noopener noreferrer" target="_blank">Plus Certified Agency Partner</a>, we'll highlight the success stories that have influenced his agency's focus on site optimization, owned marketing, and advertising management. Whether you're a small startup or a scaling enterprise, this episode offers great insights to help you move the needle for your business.</p><br><p>Reach out to us! We welcome questions and comments about this episode. Connect with us <a href="https://ecommercefastlane.com/contact/" rel="noopener noreferrer" target="_blank">here</a> or through our socials — your feedback is always welcome.</p><ul> <li><a href="https://twitter.com/stevenhutt" rel="noopener noreferrer" target="_blank">Twitter</a></li> <li><a href="https://www.linkedin.com/in/shutt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li> <li><a href="https://www.facebook.com/thrivingwithshopify" rel="noopener noreferrer" target="_blank">Facebook</a></li> </ul><p>For more ecommerce, marketing, and growth strategies, check out the <a href="https://ecommercefastlane.com/" rel="noopener noreferrer" target="_blank">eCommerce Fastlane Insights Blog</a>.</p><p><strong>TOPICS INCLUDE</strong>: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.</p><br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>