Andrea Zintz on Shaping, Stimulating and Supporting Innovation
![Working on Purpose show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/091/190/small/working-on-purpose.jpg)
Summary: What does it take for leaders to encourage or even cause innovation in their organizations today? It takes a strategic focus and a rigorously applied set of ongoing actions across and through the organization. The right mix of talent and the conversational tone and culture are potent components of the ingredient mix as a platform to launch innovation. To stimulate the environment toward ongoing innovation, leaders will need to cast meaningful and inspiring visions and purposely engage in two-way dialogue with the team members. Leadership assessment and development, strong change management, and culture transformation work are critical parts of supporting innovation in the long term.