The Purpose Factor, Courtesy of the Bosche Duo

Summary: The pursuit to purpose is the pursuit to matter. If you want to find out how to be motivated, ask why. If you want to find your purpose, ask who. Purpose is about solving a problem for someone, and answers: Who am I, and who am I supposed to help? This is part of the Purpose Factor formula to unlock and apply purpose. Who needs happiness when fulfillment is available by helping others and growing in the process of the service?