High-Performance Companies Operate from Deep Purpose
![Working on Purpose show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/091/190/small/working-on-purpose.jpg)
Summary: The term “purpose” has been deployed superficially by companies to appear virtuous without the benefit of using it as a core operational principle. Companies that treat purpose as an existential intention that informs every decision, practice, and process are thriving in today’s times where business is expected to be a force for good in the world. This new breed of stakeholder capitalism adopts purpose as their operating system, perceiving it as a vital animating force with near-spiritual power. As a result, these companies can navigate the tumultuous terrain of multi-stakeholder capitalism far more adeptly than most, increasing value for all stakeholders, including investors, over the long-term.