Jaime Watkins on Creating a Compliance Mascot [Podcast]




Compliance Perspectives show

Summary: <a href="https://www.complianceandethics.org/wp-content/uploads/2015/02/turteltaub-adam-200x200.jpg"></a>By <a href="mailto:adam.turteltaub@corporatecompliance.org">Adam Turteltaub</a><br> <br> We all want the compliance team to be approachable. It would be ideal if, when people thought of compliance, they had positive, maybe even warm and fuzzy, associations in their mind.<br> <br> But, how do we get there? For BroadPath, a friendly blue koala was the answer.<br> <br> <a href="https://www.complianceandethics.org/wp-content/uploads/2023/12/BP_Compliance-2.png"></a><br> <br> In this podcast, <a href="http://www.linkedin.com/in/jaime-watkins-ab4a9253">Jaime Watkins</a>, the compliance officer there, explains that she drew inspiration from the Basic Compliance &amp; Ethics Academy and an exercise that called for creating a compliance mascot. Back at the office she created a contest among employees to create a mascot as a part of the company’s celebration of their compliance and ethics week. A winner was selected, and, with the help of the marketing team, the blue koala was born.<br> <br> Since then, the furry critter has been a regular part of their training, newsletter and is used everywhere that they can, even sometimes straying to the activities of other groups in the company.<br> <br> The impact of the koala has been enormous. People enjoy seeing variations of how it is dressed up for holidays and it even plays a role in regular compliance trivia contests.<br> <br> Listen in to learn more about how a mascot could help your compliance efforts.