Episode 643: Slow Flowers Floral Insights and Industry Forecast for 2024




SLOW FLOWERS with Debra Prinzing show

Summary: https://www.youtube.com/watch?v=tTVga8HIZOM<br> <br> <br> <br> <br> It's 2024~ Welcome to a New Year! This is the 10th year we’ve produced the Slow Flowers' Floral Insights and Industry Forecast, which originated in 2015 as a series of media presentations that we also shared with members and listeners.<br> <br> <br> <br> This episode is accompanied by two important, free resources. First, a video report that I recently recorded with Robin Avni, creative director of BLOOM Imprint, our Slow Flowers publishing venture. This is the video companion to today’s podcast. Click above to watch.<br> <br> <br> <br> <br> <br> <br> <br> We have also produced a 38-page digital magazine-style report, filled with deeper analysis of each of our 2024 insights. <br> <br> <br> <br> <br> Click here to read the full report "Simplicity"<br> <br> <br> <br> <br> <br> <br> <br> <br> Here's a bit more about Robin Avni. She is a creative veteran in the media and high-tech industries whose experience includes 15-plus years in the publishing industry and eight years at Microsoft in design and creative management. Robin has successfully managed innovative, award-winning design teams and high-profile projects and she has received numerous national design and photography editing awards for her own work. <br> <br> <br> <br> Robin has produced more than 15 books, including seven titles created for the BLOOM Imprint catalog. In 2004, following Microsoft, she founded bricolage*, a consultancy specializing in creative strategy, content development, and trend analysis focused on the home and garden. She has worked with Fortune 500 companies, national advertising agencies and award-winning media properties, applying timely actionable insights to their businesses.<br> <br> <br> <br> <br> <br> <br> <br> Let’s jump right in and embrace 2024 – we’re calling it The Year of Simplicity! I can’t wait for you to learn about each of the insights and the people who have influenced and inspired us to identify them.<br> <br> <br> <br> <br> Click to read the Forecast Press Release<br> <br> <br> <br> <br> <br> <br> <br> <br> News of the Week<br> <br> <br> <br> <br> <br> <br> <br> The Slow Flowers Summit Early Bird Registration campaign has come to a close and we congratulate the folks who took advantage of the money-savings opportunity to grab early registration! Ticket sales continue through June – and if you’re already a Slow Flowers member, you’ll still receive $100 off your registration, which is the equivalent of the Standard annual membership, so it basically pays for itself! In the coming weeks, we’ll be highlighting more of our speakers and more about some of the special experiences associated with joining our community in Banff, Alberta, Canada – June 23-25th!<br> <br> <br> <br> <br> Click for More Details + Summit Registration<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> One more item of note! If you missed the January Slow Flowers Newsletter that dropped a few days ago, click the link below to read it. This edition is filled with lots of floral goodness, free resources, news, and more.<br> <br> <br> <br> <br> Click to read the January 2024 Newsletter<br> <br> <br> <br> <br> <br> <br> <br> <br> Our Sustainable Wedding Expert: Jessica Stewart of Bramble &amp; Blossom<br> <br> <br> <br> Join us on Friday, January 12, 2024 -- when we welcome Slow Flowers member Jessica Stewart of Pittsburgh-based Bramble &amp; Blossom -- We’re calling this session our “secrets of a sustainable wedding florist.” Jessica will share her philosophy around communication during the sales process, including describing how you design for seasonality by sourcing from local flower farms; how to make this clear in contracts + proposals; and how she sources and plans for weddings and install...