Summary: <p>Today’s guest is the Co-Founder of Cupla, the app helping busy couples to manage their lives together.</p> <p>She previously founded stage phenomenon; Synthony, a proprietory concept of Dj's and Orchestra playing electronic dance tracks of all time. Synthony has been seen by hundreds of thousands of fans with sell-out stadium shows across Australasia. Exited 2020. </p> <p>You will discover:</p> <p>- How she comes up with features that are used everyday</p> <p>- Why higher prices actually increase conversion rates</p> <p>- How paid acquisition plays a key role in creating a network effect</p> <p>- And so much more!</p> <p>She is motivated by human connection and passionate about business that focuses on bringing people together and adding value to personal experiences.</p> <p>Learn more:</p> <p><a href="https://cupla.app/" target="_blank" rel="noopener noreferer">https://cupla.app/</a></p> <p><a href="https://www.linkedin.com/in/erika-palmer-b709a836/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/erika-palmer-b709a836/</a></p> <p>App Audits:</p> <p><a href="https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US" target="_blank" rel="noopener noreferer">https://play.google.com/store/apps/details?id=com.lockscreen.smartclockapp&hl=en_US&gl=US</a></p> <p><a href="stashpad.com" target="_blank" rel="noopener noreferer">stashpad.com</a></p> <p>You can also watch the video: <a href="https://youtube.com/live/1BX9vrdWhnA" target="_blank" rel="noopener noreferer">https://youtube.com/live/1BX9vrdWhnA</a></p> <p>Work with us to grow your apps faster & cheaper: h<a href="http://www.appmasters.com/">ttp://www.appmasters.com/</a></p> <p><strong>SPONSORS</strong></p> <p>The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. </p> <p>With <a href="https://www.revenuecat.com/">RevenueCat</a>, I can easily see the most important metrics - install to trial, trial to paid, and LTV. </p> <p>And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. </p> <p>Learn more at <a href="https://www.revenuecat.com/">Revenue Cat dot com</a></p> <p><a href="https://notix.co/">NOTIX</a> is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.</p> <p>With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.</p> <p>Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at <a href="https://asomasters.com/">ASO Masters</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a> TikTok: <a href="https://www.tiktok.com/@thesteveyoung">@stevepyoung</a> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p> <p><br></p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message
