Choosing Your Suffering: How Anyone Can Become Mentally Tough with James ‘Iron Cowboy’ Lawrence

Summary: James ‘Iron Cowboy’ Lawrence is best known for his world record attempts at completing multiple Ironman events over consecutive days. Firstly, in 2015, he successfully completed 50 Ironmans in 50 days in 50 US states. Then in 2021, he decided to double this and complete 100 Ironmans in 100 days, going on to do this […]