Summary: You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters!<br> <br> Please share this episode from your podcast app or https://theaudacitytopodcast.com/iabstats<br> <br> ## Who is the IAB?<br> <br> ## What are IAB stats<br> <br> - These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/<br> <br> ## IAB "compliance" versus "certification"<br> <br> - You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/#<br> <br> ## Why IAB-certified podcast stats are good<br> <br> ## But every standard will have loopholes<br> <br> - Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/<br> - In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/<br> <br> ## Why you don't actually need IAB-certified podcast stats<br> <br> ## I've changed my mind about IAB certification<br> <br> ## New feature: The Community Corner<br> <br> - Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71<br> <br> ———<br> <br> Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/<br> <br> Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/<br> <br> FEEDBACK<br> Call (903) 231-2221<br> Email feedback@theaudacitytopodcast.com<br> Send a voice message from https://theaudacitytopodcast.com/<br> <br> MAILING ADDRESS<br> The Audacity to Podcast<br> PO Box 739<br> Burlington, KY 41005
