Tim Stanley, Former CIO and Senior Vice President of Innovation, Gaming, and Technology of Harrah’s Entertainment.

Summary: In this interview, Tim Stanley discusses principle four of World Class IT with Metis Strategy. Some of the topics discussed include How first establishing the company’s direction creates a path for innovation The necessity of IT being used as a strategic weapon in leading innovation Tim’s method of using 6 vectors to structure the path that enables and leads to innovation The ways a company can leverage insights from their customers, particularly the importance of understanding digital interactivity and conducting rapid prototyping How every IT executive should in some way span out into the business in order to understand how to improve what the business does The importance of using alignment and analytics as strategic tools