Summary: <ul> <li>In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU).</li> <li>The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses.</li> </ul> <p><strong>Segment 1: The Backyard Brawl Tradition</strong></p> <ul> <li>A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century.</li> <li>The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community.</li> <li>Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure.</li> </ul> <p><strong>Segment 2: Amplifying University Branding</strong></p> <ul> <li>Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases.</li> <li>Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game.</li> <li>Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit.</li> </ul> <p><strong>Segment 3: Targeted Fan Engagement</strong></p> <ul> <li>Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts.</li> <li>Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event.</li> <li>Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations.</li> </ul> <p><strong>Segment 4: Local Business Opportunities</strong></p> <ul> <li>Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses.</li> <li>Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors.</li> <li>Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities.</li> </ul> <p><strong>Segment 5: Alumni Engagement and Fundraising</strong></p> <ul> <li>Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives.</li> <li>Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl.</li> </ul> <p>CTA 1: </p> <p>Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - <a href="http://joelemon.co">joelemon.co</a></p> <p>Resources</p> <ul> <li><a href="https://blog.hubspot.com/marketing/best-cobranding-partnerships">https://blog.hubspot.com/marketing/best-cobranding-partnerships</a></li> </ul> --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
