Episode 620: Celebrating our 10th Anniversary! From the Slow Flowers Podcast Archives – an Encore with sustainable brands expert Kierstin DeWest and organic flower farmer Joan Thorndike of LeMera Gardens
Summary: Today is red letter day -- the 10th anniversary of the Slow Flowers Podcast! I launched the first-ever podcast about flowers on July 23, 2013 with Episode 100! Little did I know that this audio storytelling project -- it was called internet radio back then -- would take off and resonate with so many listeners!<br> <br> <br> <br> The Slow Flowers Podcast is the longest, continually-running podcast in the floral design and flower farming space<br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> <br> Commemorating our 10-year-mark is so significant. It recognizes that the Slow Flowers Podcast is the longest, continually-running podcast in the floral design and flower farming space. We invite you to help us celebrate by sharing your stories of how the Slow Flowers Podcast has been an inspiring companion to you over the years! Post or send us a video tagged #slowflowerspodcast and we may feature you in our Slow Flowers social media feed!<br> <br> <br> <br> And, we're having a contest! Check out our IG stories on @SlowFlowersSociety, which we will run for the next 10 weeks -- you could win one of two priceless prizes! We'll select two winners among eligible entrants:1 - win a featured guest spot on a future episode of the Slow Flowers Podcast; and2 - win a chance to co-host an upcoming monthly Slow Flowers Member Meet-Up. We'll post the details on social media for you to follow along and participate.<br> <br> <br> <br> I have spent several weeks looking back over the 520 episodes we've produced in the past decade, trying to find a good way to honor our expert guests and their stories. So, starting today, for the next 10 weeks, we will highlight one episode from each year of the past decade and bring the best of the Slow Flowers Podcast to you. If you're a longtime listener, you might recognize these flower folks; if you're new to the Slow Flowers Podcast, I'm excited to introduce you to them for the first time.<br> <br> <br> <br> Today, we're starting with Episode 100 -- our very first episode. It's a fitting place to begin our retrospective.<br> <br> <br> <br> Kierstin De West<br> <br> <br> <br> First, in PART ONE of this podcast you'll hear from Kierstin De West, CEO and founder of Ci (Conscientious innovation), a market research and consulting firm known for its early embrace of the sustainable marketplace, which Kierstin led 2004 to 2018. As I mentioned in the original episode, I met Kierstin in 2011 when we were seated at adjacent tables in a restaurant at the Seattle-Tacoma International Airport. We struck up a conversation and the beginnings of a friendship over the course of one hour . . . before we both had to race to our respective flights. Later, I invited Kierstin to talk about her research into consumer attitudes regarding sustainability as the keynote speaker for the Garden Writers Association annual symposium in 2011, now known as GardenComm International. <br> <br> <br> <br> Kristin and I discussed the research she conducted for her former company called The Shift Report, an omnibus study of 5,000 consumers in North America. What jumped out at me in this report was the idea of LOCAL values surpassing other topics that you might consider ranking higher on consumers’ sustainability checklist….such as Organic or Global Warming. Listen as Kierstin and I discuss this fascinating research and hear how insightful and prescient it was 10 years ago -- it is equally important today!<br> <br> <br> <br> <br> <br> <br> <br> Joan Thorndike, LeMera Gardens<br> <br> <br> <br> In PART TWO of this podcast, join my conversation with veteran organic flower farmer Joan Thorndike, owner of Le Mera Gardens in Talent, Oregon, which is near Ashland. We talked about what LOCAL means to Joan’s floral customers while taking a walk from Joan and Dan’s home to the vibrant farmer’s market in downtown Ashland.
