220 – How to market a product no-one thinks they need with Bart Atherinos from Innie.

Summary: Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0)<br> <br> Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go!