251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes

Summary: When asked “So what do you do?”, today’s guest responds “I make the ladies happy!”<br> <br> Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat.<br> <br> Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action.<br> <br> Let’s do this!