Summary: <p>Sales can be challenging, especially for small businesses, startups, and consultants. But what if there was a way to create an environment where customers want to buy from you? Enter the power of first-time offers (FTOs). In this episode learn from Craig Andrews, founder of marketing agency allies4me, how to make a first-time sales offer that your customers simply can't refuse. *FREE gift for the KAJ Masterclass Live audience here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUtGbEJNdVlSQVJDb2ozeGxtRXBHOWRaTWgzQXxBQ3Jtc0tuUkd0Uy11cS1lVjB0bjdXZlRVdllvMTBScHF1UGJ3U2FuQ2U4N0JkVXpSc2JOeXVOamtnNlFNQ0N0cTFsSi1ETUsxVFAzMVRELWVSTmpiMGxxbnQ0Qkl1MzF1RHJWNEZlWWZYMXY0TkExNjF3bTF2aw&q=https%3A%2F%2Fallies4me.com%2Fkaj&v=BAw0bRGoFaM" target="_blank" rel="nofollow">https://allies4me.com/kaj</a> ABOUT THE GUEST Craig Andrews is the founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post-purchase. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJzcTYzM0hqMFpnQXNEWVJoNWZ5RzBIN0lRZ3xBQ3Jtc0trMHp4R1lpenJlYmZHTTdjcUdzNkdXaDVlTXd6dWt0MXZ6Y2FCMHNjbXIzUmxuTGh0akpKSGdCN3EyVHRLRVBGYmNyNHV0THhJSzVzWUJDMGlJeHZrRFRWUG1nX285OVpRZ2FlaENfTmVpTzA3a1hmYw&q=https%3A%2F%2Fhub.allies4me.com%2Flp%2Fspeak%2F&v=BAw0bRGoFaM" target="_blank" rel="nofollow">https://hub.allies4me.com/lp/speak/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFFMUnFNcmdzQ0UzQWY4Ri1LLWMwTXJxQjc4Z3xBQ3Jtc0traEtwWnhqNnJPZGkwaFZXdm1Bb2xIMUtqX1BKZlNhSTVYLV9tMHNZWU81OHN1dDRzUy1EMGptTVYzR2xneUpLZ0hmOFRmR3dDa0ZnR3p4cGFncHdxN00yZG1fM0hzZWV2a1IzSTVNdDRLdk5NR0kyZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcraig-andrews%2F&v=BAw0bRGoFaM" target="_blank" rel="nofollow">https://www.linkedin.com/in/craig-and...</a> KEY TAKEAWAYS Craig Andrews, founder of the marketing agency allies4me, talks about the power of First Time Offers (FTOs) in making sales. FTOs are special offers given to first-time customers that provide a disproportionate amount of value to price. FTOs should solve a problem for the customer, deliver a minimum of three and a maximum of five deliverables, and naturally lead to the core offer where the business makes money. FTOs should be priced at an impulse purchase level, which is usually below $100 for B2C and below $500 for B2B. FTOs are not discounts, but a way to build trust with potential customers and move them from the consideration phase to the action phase in a small way. ABOUT THE HOST Khudania Ajay is a media coach, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses. 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