Summary: <p>In this video, Ernie Martin, author and marketing communications expert, shares his insights on how entrepreneurs and small business owners can make customers love their businesses. Martin shares eight universal marketing principles that every entrepreneur must know to achieve this. ABOUT THE GUEST Ernie Martin is a seasoned marketing and communications professional and the author of Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their Business. With an impressive career spanning over 30 years, Ernie has earned a reputation for excellence in his field. Ernie is also the founder and CEO of Receivable Savvy, a research and content development consultancy helping finance professionals master order-to-cash founded in 2015. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUJnU3hZVVBNZHlkclFJWXR3R2wzaUR3anhzQXxBQ3Jtc0trYmZGZjV5Tkd4cjZISHowRzI1eGpTcmxQRHkwYlZ3SUxXWHF2bWduWDJtQUx1ZDNCNGRYVXZVdEhvR3N2elhCc1hqUkYzSTczVnFMRklGNnlDSnhqU2llM1FwLTdhTWtLcGRyY3lEMzFHZl90SXNzUQ&q=https%3A%2F%2Freceivablesavvy.com%2F&v=527c4MclNes" target="_blank" rel="nofollow">https://receivablesavvy.com/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTNWaTJhd1RUNmRtM3lBbHR2dUowVFdiYTRGd3xBQ3Jtc0ttakg0VFhmQjQ3ckJORmhfUDNHOEdWcHI3TXN2Q2ttT0d3TjNOVXBNMkoxQjJHM0Z5NENBYVhxWWtXREJJZGZhRWlsUG4yVVFUMm1ZbVNxLWVqNWNpVTc3WnNDcjhZMnByM2ZONExFWDZFMkF2eUhOcw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fernie-martin-118b81%2F&v=527c4MclNes" target="_blank" rel="nofollow">https://www.linkedin.com/in/ernie-mar...</a> KEY TAKEAWAYS The video is a master class with Ernie Martin, a marketing communications expert and the author of the book "Nobody Cares About Your Business." Martin talks about how entrepreneurs and small business owners need to understand that nobody cares about their business and that there are steps and principles they need to keep in mind to make customers love their business. Martin shares eight universal marketing principles that every entrepreneur must know to achieve this. The first principle is that not everyone is cut out to be an entrepreneur, but certain characteristics make up good entrepreneurs. The second principle is the principle of selling water in the desert. The third principle is the principle of developing an effective brand. Martin explains that brand is intertwined with what a business does, how it delivers, how it engages with customers, and how it handles customer relationships, among other things. Other principles include having a customer-focused mindset, being consistent in messaging, understanding the power of storytelling, embracing digital marketing, and measuring your results. ABOUT THE HOST Khudania Ajay is a media coach, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmp2WmdPY1pRaHpnUEdXSzJiM1pFZ3hWWk1sQXxBQ3Jtc0tsdFNaSkFMM042dHpYVW94QTUzWEczdmU5T1BFVUhSelZhVXMzdm1BOTlmSk5CUktZNnlSZHhTakFHczVHZWs2UUY4cVRGRllkTXFVakcyZzhwa0hueFdqUGpCeGJEUTY1dWxLNnFOaWEtOXVodml5dw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fajaykhudania%2F&v=527c4MclNes" target="_blank" rel="nofollow">https://www.linkedin.com/in/ajaykhuda...</a></p> <p>Want Khudania Ajay to Speak at your event or host it? Write here: kajmasterclass@gmail.com ABOUT THE KAJ MASTERCLASS LIVE On this LIVE global podcast show, senior journalist Khudania Ajay brings global Masters of Money and Business to his audience so they can profit from their insights, information, and learning almost daily. The KAJ Masterclass LIVE podcast is about helping you, especially small business owners, entrepreneurs and students learn from people who have built their own brands. Join us on this exciting journey of learning and earning. Check out our channel here: <a href="https://www.youtube.com/@kajmasterclass" rel="nofollow"> / @kajmasterclass </a> Listen on Apple Podcasts: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG5tWXU1T0loN05zd2ExY3RJZWN1SjhwNmdTUXxBQ3Jtc0tuSC12empKS3VLOG1yTnR1S0ZYTG9tekQ2MGR1dm55UXN0Y211eHBuOUVjbEQyZEI3STdyWlhYSTBLSXc1SHFQNnBseDN5TExkUXlpVGdGNEs5SnIxZnZydmw2NlNWdHlMb3IxSzF6TDB3SGE2UGpoYw&q=https%3A%2F%2Fapple.co%2F3yr7nrD&v=527c4MclNes" target="_blank" rel="nofollow">https://apple.co/3yr7nrD</a> Listen on other platforms: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1NZY1Z2NlZ3NUpVYWJyR1QxOEFtcmUzcmUtd3xBQ3Jtc0ttVjhyMzVDSEZ5ekN3RHVDdG1LcERBRjFHZHk0WW9KOUF6NzhMZ04tdXlCRVRuU1pDZzVpZ21lbGVQa1lfYlJMelBmMmd6dm1hRXNVbExlYl9QUlRFZDhzYngtck0yRDgtclV3ZkMzSHNLaTBoVmZFWQ&q=https%3A%2F%2Fpod.link%2Fthekajstudio&v=527c4MclNes" target="_blank" rel="nofollow">https://pod.link/thekajstudio</a> Newsletter / Blog: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1EbW5tZElsaEVRcjNLdGtqc0lubzU1NDg2QXxBQ3Jtc0tsaThDc2tDejQ1clJTMjdlNi0wbHJTbGh1ZXpYZmNGT0ppMXpGM1AtdHZHdnhaMHhicUx2Qy1vVDdwODBLNmNLcDV3c1hFbHN5MUtWUTIwN2E5WTRNcEYxcGRYQzJld2RJWkRQYVY2RUxaajRaQUFYaw&q=https%3A%2F%2Fkhudania.substack.com%2F&v=527c4MclNes" target="_blank" rel="nofollow">https://khudania.substack.com/</a> Apply to be a guest on the show: kajmasterclass@gmail.com FOLLOW US ON SOCIAL Website: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHQ0T0lLNzBmYU5VbnUzRzNLQUZxdFlMNVNGQXxBQ3Jtc0traTJPQXBocWZKb2hkMlF5MmQtLVhINGdJdnhlZnp6TnBPTkNfVnVnMlhjUl9DMFNNRHlBQ0tra3NwZWd2ZzBmT1Zqb2tnbHBCOWtnWUJHQ3EwZEpDOEota0JlcFBOUVU5NHNDZ01MTlBkZURHQWljdw&q=https%3A%2F%2Fthekajmasterclass.live%2F&v=527c4MclNes" target="_blank" rel="nofollow">https://thekajmasterclass.live/</a> LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3I0YmRPdWRBRnJuN3lWSHFjV0RINEFSOHFBZ3xBQ3Jtc0tueUIxMVA4M3pjNEY3NERiMktqUlhsTDhfLVhVblpWTVFUT3A1WWMwYTVHMDJ0bnBKeVA3MjNyeEhHQkVVOXJWMnVQamVjOTY4dWRTQjQxLW1kYmNhZ0pHVFhyQmpYQ0pCdV9CaGZWVzFYN0N3SkEtRQ&q=https%3A%2F%2Fbit.ly%2F3y2yKrM&v=527c4MclNes" target="_blank" rel="nofollow">https://bit.ly/3y2yKrM</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbG9wWU1NUEVEWkQ2eVR6Nzh2M0l3VW10bHVVUXxBQ3Jtc0ttVVJxRTJtZEhJQXlPRkF4QmJhXzdXVFFray1yajQzQ1JtQXA2WWdQQmQ5Y2REWGxWd0tNMkVqMW1tc01HYm0tWmRlaWhXOExjUmcwZ1NNME9Hbnhlb1A2OVZRWXFqUExSdmR0dVBiR1ZhSTN5VXFTMA&q=https%3A%2F%2Ftwitter.com%2Fkajmasterclass&v=527c4MclNes" target="_blank" rel="nofollow">https://twitter.com/kajmasterclass</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEo5SjBETVhxTWdfdVpjZDdfQmtaTkFXNTIwd3xBQ3Jtc0ttVXg4cmZoY01ZNnEtV3RNdGhQMldvREFhSmJxUVlPSnZGeXgxOG5TbXlpZXA2V1FPbzVTemp0eFc5ZG12WVZfTm0yTWtIZ2RsNW9pbVQ1YnY0Y2M2TEhSQnVTczhGbVJmSGhrdFFFa1V1M29uSkRzOA&q=https%3A%2F%2Fwww.facebook.com%2Fkhudania.ajay&v=527c4MclNes" target="_blank" rel="nofollow">https://www.facebook.com/khudania.ajay</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU01Tlhxemt2aEJvWWdoWnUyWXFPa2RlUVFVQXxBQ3Jtc0trVmtzdFdpRHpYWF9KY1NFV1BwZ0JjZzc3Y0h2d0FvZl8tTUlzRE1NRzNyOEpQek5fbWFLVEJLc3dyUFRpZFNaM3JGWTVoZjd2ODFGb3ZXcFVkRTQxODE5MURJbnhoaERoOE8xUTliY2ZkeGRZOWVNdw&q=https%3A%2F%2Fwww.instagram.com%2Fthekajmasterclass.live&v=527c4MclNes" target="_blank" rel="nofollow">https://www.instagram.com/thekajmaste...</a> </p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/kajmasterclass/message
