Summary: <p>Strategy is a buzzword that is frequently used in the business world. However, as strategy advisor Marc Sniukas points out, many companies do something they call "strategy," but it's not really strategy. In this video, Sniukas shares his insights on what strategy really is and how companies can make better strategies. ABOUT THE GUEST Over the past 20+ years, Dr. Marc Sniukas has partnered with dozens of CEOs, senior leaders, executive teams, and business owners around the globe, helping them to design and execute better strategies, drive innovation, and create lasting transformation. Marc is a published author and former Director of Innovation at Deloitte. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbV9fYTJwZXRXUzlGV3ZGdkhUU203d3dEX3lyd3xBQ3Jtc0ttMF83RmNXRFZxOEoxQ3NJc2tUWUpvU3d0blJienZFbXdCeFpUZ1ZxSmRITmp5cnVnWVJuZXpyVF9rdi1ScS1zaTBoTGs4eEI3MF9UWVQ5dmR5VEZQX1VBMVZSZ29jMjRwOWUtVFdQNFZZcmJxR25saw&q=https%3A%2F%2Fwww.marcsniukas.com%2F&v=V2ZD1rXgjj8" target="_blank" rel="nofollow">https://www.marcsniukas.com/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmxraVJPcXNuTlE1ZkI5NGpHbGYxYTV2SHJNZ3xBQ3Jtc0tsX1lYREhJTDVuR2R1OEhmTHd0V1lzdmxYc0gzempRZmtEcmhxdmEwbXlMa2ZyYlBhTWxxMmRPQUZUYmZYVmhlWUJkdXpZeUFneE9rdTg4Yzh6aXF5cmMtaEtSQjdzNFdKUEhnWFQtSUxpRGJCaXByMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsniukas%2F&v=V2ZD1rXgjj8" target="_blank" rel="nofollow">https://www.linkedin.com/in/sniukas/</a> KEY TAKEAWAYS The video is an interview with Marc Sniukas, a strategy advisor, and the topic of discussion is how to make better strategy. Khudania Ajay, the interviewer starts by asking Marc about his view on strategy and how it is different from planning. Marc explains that many companies say they have a strategy, but it is actually just a plan, and they don't achieve their goals. A strategy, he says, is about focusing on the challenges that are keeping a company from reaching its ambitions and finding opportunities to overcome those challenges. He emphasizes that copying competitors' strategies is not the way to go, and that innovation needs to be put back into strategy. Marc also talks about the history of strategy, how it used to be about planning for the next few years, but now with disruptions and challenges like COVID and inflation, strategy needs to focus on the challenges faced in the next 12 months. Marc also shares his thoughts on consultants and how they often create lengthy PowerPoint documents that no one reads or finds useful. ABOUT THE HOST Khudania Ajay is a media coach, podcast host, and independent journalist. In his 20-plus years in the media, he has worked with renowned organizations such as CNBC (India), Reuters, and Press Trust of India (PTI). Now, he is dedicated to helping his audience succeed through his LIVE Masterclasses. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbE51U000MDhDZk1GQXdRRzBDTlN1eFYtbnVRd3xBQ3Jtc0tsNzNldEp4elVWNkYwLXVnaVJJb1Z4eERUNFVXcUMzRFl6RGZZN3JDX285SkJIa0xPcWRXYUdTSkRXX3Fjaks1ZldIa3k4NWMzOVo0R2xiLVdlbHlHQTZCQ3VmUkxLT1B6SWc2bnN6UU1UTUVxMmNLYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fajaykhudania%2F&v=V2ZD1rXgjj8" target="_blank" rel="nofollow">https://www.linkedin.com/in/ajaykhuda...</a></p> <p>Want Khudania Ajay to Speak at your event or host it? 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