Summary: <p>In today's competitive market, purpose-driven brands are emerging as a powerful force, driven by their commitment to making a difference. In this video, Heather Holmes, the founder and CEO of Publicity for Good, a top PR firm for purpose-driven consumer brands, shares valuable insights on how to master PR for such brands. ABOUT THE GUEST Heather Holmes is the CEO and Founder of Publicity For Good (PFG). Former Miss Ohio International, she leads the firm with a mission to partner with people and companies who are committed to making the world a better place. Heather has been featured on ABC, CBS, NBC, FOX, Entrepreneur, iHeart Media, Business Insider, MSN, Forbes and Inside Edition to name a few. Holmes, who runs PFG from her Airstream, has been named as one of the most sought-after PR professionals for CPG brands. She was a Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and Ragan’s PR Daily Award – PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHgyLVdiNS1OZF9WekliNFVvWUp0UTJRTFBoUXxBQ3Jtc0ttLVh6dXVOcVhvZzZqSG5zSmVWaWtwZnBPNGhubWN3enlWQzE5ODBmZWVDczhpTTdRN1pQZ0I1RWJ1QVJMbWlteUNpQVN2OGJaM0dQOWRLVS1IRHRCUTdwZmU4UG9BaE5MMFBzVnNiT0xwSEhzOFh6NA&q=https%3A%2F%2Fpublicityforgood.com%2F&v=XlyuHd21G_o" target="_blank" rel="nofollow">https://publicityforgood.com/</a></p> <p><a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW1QeUJYSkNpcnpsQnA1UnpZbWY3dWlNcm5DZ3xBQ3Jtc0tsUDRxWWRvVlpTVlg1bV92SUlCek5zN0EzZEc0MVV3R0VNTDl3UGZQRzVIZzVHUzBudm9ocTFyVEtrNDk2Sm1LdVhMSGhKZzNUNno2VEZ0TzJ5M2pQdnZxbHBYT0t3WmJOWTI4bVBWLVpWQWpvSnJUaw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fheatherdesantis%2F&v=XlyuHd21G_o" target="_blank" rel="nofollow">https://www.linkedin.com/in/heatherde...</a> KEY TAKEAWAYS Purpose-driven brands are companies or brands that aim to make a difference and have intentional values and missions. PR agencies play a crucial role in helping purpose-driven brands maintain their desired narrative and authenticity in the face of challenges such as competition and negative comments. Building a brand story and reflecting on key moments in the founder's journey are essential for creating a compelling narrative. Aligning brand values with marketing efforts is important, and brands should consistently embody their values and mission in their daily operations. Purpose-driven brands in industries like F&B, beauty, health and fitness, and fashion rely on PR agencies to help convey their stories and address consumer questions and concerns related to issues like sustainability and authenticity. ABOUT THE HOST Khudania Ajay, a writer podcast host, and independent journalist, brings global Masters of Money and Business to his audience through The KAJ Masterclass LIVE. With 20-plus years of experience in renowned organizations like CNBC (India), Reuters, and Press Trust of India (PTI), Ajay now helps his audience succeed through his LIVE Masterclasses. Connect here: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEJhNVdWN3BrME1PUkZLVkNzakxjQml3ZlBnZ3xBQ3Jtc0trQ3Jma18tMm9OMTd2MmVBcG80NU1RRXB6LXVZOXJLT1A4cWRCLUMyMU94RDNEYmhRa2I1ZExTLVZSNmFYNjY2MWVnWXFKS242TnVMY0gxN0dQV2RGTzR0dnk0bnpYWF9GN2xXODBFSmIxYVRyT0tuVQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fajaykhudania%2F&v=XlyuHd21G_o" target="_blank" rel="nofollow">https://www.linkedin.com/in/ajaykhuda...</a> Contact for event speaking or hosting: kajmasterclass@gmail.com ABOUT THE KAJ MASTERCLASS LIVE Join senior journalist Khudania Ajay on The KAJ Masterclass LIVE podcast, where you can learn and profit from the insights and experiences of global business leaders almost daily. 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