Episode 592: Creating a sustainable, streamlined, and low-stress wedding floral business with Carolyn Kulb of Bloom Poet

Summary: https://youtu.be/0Xbh_Um1V8o It's the first week of January and if you're like me, you already have swept away the holiday decor and turned the calendar page to 2023. It's time to shake off 2022 and dive into the new year with a fresh attitude and new commitment to shape our floral enterprises so they not only reflect our personal aesthetic, but also honor our values, personal mission, and the way we want to show up in this world. Caroly Kulb of Bloom Poet (c) Janet Lin Photography So I know you will be delighted to join my conversation today with Carolyn Kulb, Seattle-based floral designer and owner of Bloom Poet, a wedding and events design studio. Carolyn may be familiar to you for two reasons: first, she appeared as a guest of the Slow Flowers Podcast in December 2019; and second, she was a 2021 American Flowers Week botanical couture designer whose futuristic ombre-hellebore dress generated a major wow-factor among the media and flower lovers alike. In the past year, Carolyn has put all of her focus into the design side of her business, rebranding as Bloom Poet. Spring florals by Carolyn Kulb (c) Janet Lin Photography Here's more about Carolyn Kulb: She is the founder and lead artist of Bloom Poet—a full-service wedding florist and event design company based in Seattle, Washington. Bloom Poet serves couples ready to create a meaningful and breathtaking experience for their wedding day. Carolyn helps couples dream big, embrace new ideas, and look to nature for inspiration. Carolyn also offers floral education and coaching to fellow florists and wedding pros. Through online classes and 1-to-1 coaching, Carolyn helps floral entrepreneurs learn proven methods for streamlining their wedding businesses and mastering sustainable floristry methods with less stress. Carolyn’s work has been featured in national publications such as Flower Magazine, Aisle Society, Well Wedded Magazine, Trends Magazine, and Houzz.com. She has been invited to design, teach, and present across the country, including the Northwest Flower and Garden Show, the Slow Flowers Podcast, the Evolve Your Wedding Business Podcast, and American Flowers Week. Carolyn believes that floral design is an art form, meant to tell the stories of our love. Carolyn wed her college sweetheart 12 years ago so they could serve in the Peace Corps together in Africa. After living in four countries and traveling in many more, Carolyn continues to draw upon multicultural art, architecture, and design influences in the way she crafts experiences for couples. She believes that in our culture, flowers are used to signify our most universal human experiences, and to tell our stories in ways that words cannot. This confluence of art, exploring cultural traditions, and helping people celebrate their milestones is what brought Carolyn to floral design years ago - and why she continues to love doing it. In her free time, you can find Carolyn cuddling with her senior kitty, laughing with her husband, plotting where to travel next, tending her flower garden, writing music, spending time with friends, and learning Italian. The analogous winter bouquet that Carolyn designed for the Slow Flowers Show, using all local and CA-grown fresh and dried botanicals When I invited Carolyn to join me to talk about sustainable wedding florals, she also agreed to design for us on camera. Part two of this show featured a fun demo in which Carolyn creates a lovely hand-tied wedding bouquet with all locally-grown and domestic flowers, with both fresh and dried ingredients. Thanks so much for joining us today. As we discussed,

Episode 592: Creating a sustainable, streamlined, and low-stress wedding floral business with Carolyn Kulb of Bloom Poet

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