Use the Big APE to Plan the New Year




Top Secrets of Marketing & Sales show

Summary: Today, we'll discuss how to use the Big APE this week to plan the new year. Very often we say we're going to prioritize time with our family and our loved ones. And we do this every year, January 1st, going to spend more time with the people we care about, the people we love. And then by March, it's back to life as usual, right?<br> <br> So if we decide what we're going to prioritize, who we're going to prioritize, and again, the flip side, what am I going to deprioritize? Who am I no longer going to prioritize in terms of allocating time?<br> <br> Those things as well allow you to live a far more proactive life. And it allows you to really start living the kind of life that you want to engage in.<br> <br> <br> <br> David: Hi, and welcome to the podcast. In today's episode, co-host Jay McFarland and I will be discussing using the Big APE this week to prepare for the new year. Welcome back, Jay.<br> <br> <br> <br> Jay: Well, I'm so glad to be here. David. I have to tell you, after Christmas my number one tendency is just to kind of want to detox, you know, because of all the shopping and everything else.<br> <br> But I know it's also, because there's not a lot going on business wise. It's probably a great time to kind of start thinking about the next year.<br> <br> David: Yeah, and I think detoxing is also a really good part of that. It's nice to be able to use this time, it's sort of the eye of the hurricane, a little break in the action before the new year starts and everything gets rolling again.<br> <br> It's just a great time to be able to do that, to be able to take a breath. Take a moment. Sort of think through how things went, what we liked, and what we didn't like about the past year and what we want to do better and differently in the coming year.<br> <br> And for me, I think it's just a great time for planning, for making notes, and really considering the things that we'd like to accomplish. Because, there's something magical about a new year where everybody wants to start fresh and turn the page.<br> <br> I mean, there's no reason you couldn't do that any day or every week. Reminds me of the expression, "today is the first day of the rest of your life." People hear that and they go, "yeah, that's right." And then we never do anything about it.<br> <br> But boy, January 1st rolls around and everybody wants to do things. We've got different resolutions, and I'm going to do this better. I'm going to do that better. Lots of people join gyms and they go for two weeks. Then that's the end of it, right?<br> <br> So there is this tendency to get really excited and really focused about a new year, and then perhaps let it fall away. So if we use this week to just really think through, okay, what do I really want?<br> <br> What am I trying to get out of my life, my business, you know, my relationships? What is it that I'm looking to accomplish? It's just a nice sort of quiet time to consider those sort of things.<br> <br> Jay: Yeah, and I think, you gave the example of the gyms. My wife goes to the gym all the time and she can't stand January and into February because she can't find an open machine to use, because everybody has set this new goal and it's going to last at most six weeks and then everybody returns.<br> <br> I think that that's kind of a microcosm of our goal setting for the new year and for resolution. So it has to be important too, as you're being mindful to be specific I think, but also to be reasonable with yourself, achievable, right? And trackable are all things that I think would probably be important in this process.<br> <br> David: Absolutely. There's another thing that I tend to think of, just in terms of planning and thinking things through. I refer to it as The Big Ape, A.P.E., the Big Ape. And it stands for activities, priorities, and expectations.<br> <br>