Bigger Cultural Impact: World Cup vs the Olympics - clip from TWT 40

Summary: Kirsten Wächter and I wrap up our podcast discussing the World Cup! The World Cup is a global phenomenon and we believe that the World Cup has a bigger cultural impact than any other sporting event in the world, including the Olympics. We also talk about the process for how countries get selected to host the World Cup, what it does to their economies, and even how advertisers react to the country that is selected.