This A/B Test Led to a 269% Increase in App Revenue




App Marketing by App Masters show

Summary: <p>We all know that having a trial on your onboarding paywall increases conversions and revenue.</p> <p>However, do you need to offer a trial once someone is in your app and using it?</p> <p>Joining me is an App Masters Elite member who recently ran an AB test regarding disabling free trials after onboarding and so some amazing results.</p> <p>A/B Test:</p> <p>Segment A: Free trial was offered during onboarding and after onboarding if user didn't subscribe</p> <p>Segment B: Free trial was offered during onboarding, but afterwards if the user want to try Premium, they had to pay (no free trial)</p> <p>Read full write up on Twitter: <a href="https://twitter.com/wsidell/status/1517416801373630465" target="_blank">https://twitter.com/wsidell/status/1517416801373630465</a></p> <p>Get our greatest growth hacks to increase downloads &amp; revenue: <a href="http://www.appmasters.com/training">http://www.appmasters.com/training</a>\</p> <p><strong>SPONSORS</strong></p> <p><a href="https://www.helpshift.com/appmasters/" target="_blank">Helpshift</a> offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs. </p> <p>Get Started for FREE: <a href="https://www.helpshift.com/appmasters/" target="_blank">https://www.helpshift.com/appmasters/</a></p> <p>Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at <a href="https://asomasters.com/">ASO Masters</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p> --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message