The Product Strategy That Led to $1.2M in Revenue




App Marketing by App Masters show

Summary: <p>Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021.</p> <p>You will discover</p> <p>- What product changes led to dramatic growth</p> <p>- When she thought about monetization</p> <p>- 3 Non-traditional Growth Marketing Strategies You Should Try</p> <p>Learn More:</p> <p><a href="https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/?utm_content=buffer47f72&amp;utm_medium=social&amp;utm_source=linkedin.com&amp;utm_campaign=buffer%20" target="_blank">https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/</a>  </p> <p><a href="https://www.linkedin.com/in/alanna-harvey-2589b467" target="_blank">https://www.linkedin.com/in/alanna-harvey-2589b467</a></p> <p><a href="https://twitter.com/flipd_app?lang=en" target="_blank">https://twitter.com/flipd_app?lang=en</a></p> <p><a href="https://www.youtube.com/c/flipdapp" target="_blank">https://www.youtube.com/c/flipdapp</a></p> <p><a href="https://www.flipdapp.co/" target="_blank">https://www.flipdapp.co/</a></p> <p>App Audits:</p> <p><a href="https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger" target="_blank">https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger</a></p> <p><a href="https://platestheapp.com/" target="_blank">https://platestheapp.com/</a></p> <p><strong>SPONSORS</strong></p> <p>Got an app idea that you think will be the next unicorn? But you don't know what to do next?</p> <p>With more than 15 years of experience creating software, <a href="//B7dev.com" target="_blank">B7dev.com</a> can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. </p> <p>Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at <a href="https://asomasters.com/">ASO Masters</a>.</p> <p>***************</p> <p>Follow us:</p> <p>YouTube: <a href="http://appmasters.com/youtube">AppMasters.com/YouTube</a><br> Instagram: <a href="https://www.instagram.com/stevepyoung/">@stevepyoung</a><br> Twitter: <a href="https://twitter.com/stevepyoung">@stevepyoung</a><br> Facebook: <a href="https://www.facebook.com/AppMastersCo/">App Masters</a></p> <p>***************</p> --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message