Summary: <br> As a collegiate coach, Dr. Kimberly Stein had to communicate the science of recovery and nutrition to her teams.<br> <br> <br> <br> Being a pioneer in the NFL Kevin Luhrs had to communicate the science behind the small changes to improve player performance.<br> <br> <br> <br> <a href="https://sportsmedicinebroadcast.com/wp-content/uploads/2021/12/Communcate-The-Science.png"></a><br> <br> <br> <br> What does effective communication mean to you/look like to you?<br> <br> <br> <br> KS:<br> <br> <br> <br> * We think it is cool and give them the details but they do not really care* Keep it simple* Meet them where they are<br> <br> <br> <br> KL: <br> <br> <br> <br> * transfer of knowledge* Find where they are and stay one step ahead of them<br> <br> <br> <br> What barriers have you run into while trying to share science?<br> <br> <br> <br> KL: <br> <br> <br> <br> * I started in 2010<br> <br> <br> <br> * I think the number of Sports dieticians has doubled in college athletics* Appeal to the why - Why are you tired on the field, why are you sluggish? Keep monitoring them.<br> <br> <br> <br> KS: <br> <br> <br> <br> * You have to sell it as another training aide* Potential injury prevention* START WITH WHY* <br> <br> <br> <br> What are the best steps to introduce science into a conversation effectively?<br> <br> <br> <br> KL:<br> <br> <br> <br> * Plant the seed* Ask questions* I had the opportunity to communicate the science in front of the whole team* I had a lot of consultations in the whole way or in the At Facility<br> <br> <br> <br> KS:<br> <br> <br> <br> * Meeting them for the first time is not the best time* What do you think about nutrition and performance?* What do you think you need to perform?* “Let’s try just a little bit of energy” not well the RDs recommend 20 ML of fluid every 20 minutes of heavy activity.<br> <br> <br> <br> How can you get a team of professional athletes to take interest in the science behind sport?<br> <br> <br> <br> KL:<br> <br> <br> <br> * Where do I start?* Fried catfish Fridays* Implement it into practice as you educate them* Small changes<br> <br> <br> <br> KS:<br> <br> <br> <br> * Older athletes kinda lead the way for me…they wanted to extend their career.* Nowadays we see athletes that are asking questions as soon as they get the contract.<br> <br> <br> <br> How do you adjust your communication methods between a practitioner audience or a professional athlete audience?<br> <br> <br> <br> KS: <br> <br> <br> <br> * Practitioners get more of the science* They want to see the charts and graphs and data* But you are still not talking to other scientists so do not go overboard.* Use visuals often.<br> <br> <br> <br> * Professional athletes * Let them ask questions and get a feel for what they want* Use examples of places and people it has worked with* Coaches* They have to be the key in implementing it.* Allowing water breaks* Allowing practice to start later so the team has time to eat.* But they also need to internalize this personally<br> <br> <br> <br> KL: <br> <br> <br> <br> * Educate them so they can communicate the message when needed* Being on the same page as a staff is probably the biggest key to success..coaches, admin, everyone<br> <br> <br> <br> How can someone communicate why their recommendations are effective for reasons beyond the science?<br> <br> <br> <br> KL: <br> <br> <br> <br> - We definitely have to convince people or sell it at times<br> <br> <br> <br> - Like Dr. Stein said, science is not black an white, it is evolving<br> <br> <br> <br> KS: <br> <br> <br> <br> * Yes!!!* Understand the science of behavior change* You are not really changing the diet but ...
