![Government Information Security Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/028/986/small/government-information-security-podcast.png)
Summary: Marketers rely on events to create brand awareness and generate demand, and physical events are coming back after the COVID-19 pandemic, says Gily Netzer of Perimeter 81. But "not everybody is traveling," she says, so hybrid events - and SaaS-driven corporate networks - are the future for companies.