Brand Crisis Management: Responding to the Tide Pod Challenge




Knowledge at Wharton show

Summary: Other brands can learn important lessons from Procter &amp; Gamble’s response to the trend of teenage YouTubers ingesting toxic detergent pods.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>