IHOP to IHOB: Will the New Marketing Strategy Work?




Knowledge at Wharton show

Summary: A tweet on a brand renaming has opened potentially big new markets beyond breakfast for the restaurant known for serving pancakes. The trick will be to capitalize on the social media buzz experts say. <br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>