Summary: Changing a company’s name is a tricky proposition but businesses continue to do it with varying degrees of success. Two Wharton marketing professors look at the key considerations.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
