Summary: Companies have high-value customers and low-value ones but they all matter for businesses that want to make the most out of them according to a new book by Wharton’s Peter Fader and Sarah Toms.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>
