Taxpayers Hate to Lose: How Psychology Can Help Increase Collection




Knowledge at Wharton show

Summary: When it comes to taxes people are far more sensitive to losing a dollar than gaining one. New Wharton research shows this psychological bias could be tapped for the public good.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>