![Knowledge at Wharton show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/027/544/small/knowledge-wharton-interviews.gif)
Summary: The battle for business growth does not start online or on store shelves. Rather it takes place in the subconscious mind of prospective customers write Michael Platt and Leslie Zane in this opinion piece.<br><hr><p style="color:grey;font-size:0.75em;"> Hosted on Acast. See <a style="color:grey;" target="_blank" rel="noopener noreferrer" href="https://acast.com/privacy">acast.com/privacy</a> for more information.</p>