“Minions” record-breaking viral strategy, TikTok algo, reframing semiconductors & energy | E1500




This Week in Startups - Video show

Summary: On today's show, Molly and Jason catch up after the long weekend (0:00) before breaking down how the new "Minions" movie broke a box office record by using TikTok, catchy hooks, and viral marketing (5:19). They also cover TikTok dropping plans to expand its ecommerce platform into the US and Europe (29:52), before covering the "Chips Act" stalemate and discussing how we should reframe semiconductor manufacturing and energy independence as national defense issues (35:50).<br> <br> Links referenced in the show:<br> https://www.frontiersin.org/articles/10.3389/fnhum.2021.578644/full<br> https://www.bloomberg.com/opinion/articles/2022-07-04/chipmakers-and-us-congress-are-playing-a-stupid-game-of-chicken