Summary: <p>Everyday Entrepreneur Everywhere conversation with Shawn Smith, the Founder of Smith+co from the United Kingdom.</p> <p>Shares his journey over two decades of helping some of the world’s leading brands improve their customer experience. He shares some of his strong insights from the expertise, such as ‘best practice is bad practice.’ We have the chance to dive into two of his books, Bold and On Purpose, and discuss how branded customer experience and being purposeful as an organisation leads to ongoing success and sustainability of the business.</p> <p>Learn more: https://ebullient.com/podcast/shaun-smith/</p>
