Ep #95 How giving away free swatches can sell $5000 sofas online with Edgar Blazona

Summary: <p>Today’s guest is a modernist American furniture designer and founder of DTC sofa brand BenchMade Modern. As he saw customers accustomed to waiting 5+ months for sofas and sectionals that really only take a few weeks to make, he realized there must be a better way and founded BenchMade Modern.</p> <p>Please welcome today’s guest, <strong>Edgar Blazona!</strong></p> <p><strong>Top 3 Amplifiers:</strong></p> <p>1. How to get people comfortable buying sofas online without seeing them in person first</p> <p>2. The importance of understanding your buyers’ journey to build profit</p> <p>3. Why segmenting your buyers straight from your ads creates more profit</p> <p>To listen, find other episodes, access the show notes, and find out more go to <a href="http://www.amplifyto7figures.com/">www.amplifyto7figures.com</a> <br> <br> Connect with today’s guest:</p> <p>Website: <a href="https://benchmademodern.com/"><u>benchmademodern.com</u></a></p> <p>Twitter: <a href="https://twitter.com/benchmademodern"><u>https://twitter.com/benchmademodern</u></a></p> <p>Facebook: <a href="https://www.facebook.com/benchmademodern/"><u>https://www.facebook.com/benchmademodern/</u></a></p> <p>Instagram: <a href="https://www.instagram.com/benchmademodern/"><u>https://www.instagram.com/benchmademodern/</u></a></p> <p>Pinterest: <a href="https://www.pinterest.co.uk/benchmademodern/_created/"><u>https://www.pinterest.co.uk/benchmademodern</u></a></p>