#475. How To Think Like Your Prospect And Drive Sales

Summary: In this episode of the Sales Secrets podcast, Brandon talks about getting into the mind of your prospect to drive sales. Brandon's tactics involve searching for a product online as a customer would, finding the people who are posting about it, and creating genuine relationships with them. Don't try to be promotional or salesy. Be engaging, value-driven, and conversational. Earn their trust, and then go forward with the sale.