Summary: Then they create a customer journey that leads them toward doing business with you.<br> To create a compelling customer journey, you must have a deep understanding of your intended customer’s inner world and the process they go through before they buy.<br> In this episode, I’ll share with you a framework that outlines the five phases all customers go through before they buy. This framework tells you the kind of content you need at each step to earn their trust and buy-in.<br> It also allows you to identify places in your customer journey where you might be losing potential customers because of a mismatch in your message.<br> In This Episode<br> <br> * How to create content that grabs the attention of your intended market<br> * A five-part framework for knowing what exact message your potential customer needs to hear to progress toward doing business with you.<br> <br> Download This Episode’s Framework<br> <a href="https://jasonvanorden.com/customer-awareness-spectrum/" target="_blank" rel="noopener"></a><br> <a href="https://jasonvanorden.com/customer-awareness-spectrum/" target="_blank" rel="noopener">Download Here</a><br> Mentioned in This Episode<br> <br> * <a href="https://en.wikipedia.org/wiki/Robert_Collier_(author)">Robert Collier</a><br> * <a href="https://www.psychologytoday.com/us/basics/cognitive-behavioral-therapy">Cognitive Behavioral Therapy</a><br> <br> Further Resources<br> <br> * <a href="https://www.salesforce.com/uk/blog/2016/03/customer-journey-mapping-explained.html">Customer Journey Mapping</a><br> <br>
